privacy policy

Privacy Policy for Alitrade

​Effective Date: October 1, 2026

​Alitrade (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (alitrade.ng) and use our cross-border e-commerce, proxy procurement, and logistics services.

​Please read this Privacy Policy carefully. By accessing or using our platform, you agree to the practices described in this document.

​1. Information We Collect

​We collect information that identifies, relates to, describes, or could reasonably be linked to you (“Personal Information”) when you interact with our platform.

​Information You Provide to Us:

• ​Account & Profile Data: Name, email address, phone number, and account credentials.
• ​Billing & Shipping Information: Delivery addresses, billing addresses, and instructions for local and international freight routing.
• ​Payment Information: Transaction history and payment details. (Note: We use secure, third-party payment processors for local Naira transactions; we do not store full credit card numbers or bank authentication details on our servers).
• ​Communication Data: Records of your interactions with our customer support team, including messages sent via our WhatsApp integration, email, or live chat.

​Information Collected Automatically:

• ​Device & Usage Data: IP addresses, browser types, operating systems, and device identifiers.
• ​Platform Activity: Products viewed, cart additions, search queries (including translated searches), and browsing patterns on our marketplace.
• ​Cookies & Tracking Technologies: Standard web data used to maintain your session, manage cart contents, and analyze site traffic.

​2. How We Use Your Information

​We utilize your data to operate our cross-border marketplace and ensure your orders are sourced and delivered efficiently. Specific uses include:

• ​Order Fulfillment: Processing payments, purchasing wholesale goods on your behalf from international suppliers, and managing inventory.
• ​Logistics & Tracking: Coordinating with international freight forwarders and local delivery partners to route your packages and calculate shipping rates.
• ​Automated Notifications: Sending real-time transactional updates, order status changes, and shipping alerts directly to your mobile device via the WhatsApp Cloud API and email.
• ​Platform Optimization: Improving our search translation algorithms, dynamic pricing displays, and overall user experience.
• ​Marketing & Promotions: Sending you updates regarding new product categories, abandoned cart reminders, and promotional offers (you may opt out of these communications at any time).
• ​Fraud Prevention: Monitoring transactions to detect and prevent fraudulent activities or unauthorized access.

​3. How We Share Your Information

​We do not sell your Personal Information. We share your data only as necessary to fulfill our services and operate our business:

• ​Logistics & Fulfillment Partners: We share your shipping address, name, and phone number with international freight forwarders and local couriers (e.g., GIG Logistics) to ensure the physical delivery of your goods.
• ​Service Providers: We share necessary data with authorized third-party vendors, including payment gateways, secure cloud hosting providers, and communication APIs (e.g., Meta/WhatsApp for automated notifications).
• ​Cross-Border Procurement: While we act as a proxy buyer to protect your identity from international suppliers, generic order details (excluding your personal contact information) are passed to wholesale manufacturers to facilitate the purchase.
• ​Legal & Compliance Requirements: We may disclose your information if required to do so by law, in response to a subpoena, or to comply with international trade and customs regulations.

​4. Data Security

​We implement commercially reasonable administrative, technical, and physical security measures to protect your Personal Information. This includes encryption protocols for data transmission, secure API connections for our procurement and communication tools, and restricted access to our databases. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure.

​5. Your Data Privacy Rights

​Depending on your jurisdiction, you have specific rights regarding your Personal Information:

• ​Access & Portability: You may request a copy of the personal data we hold about you.
• ​Correction: You may update or correct inaccuracies in your account details at any time through your dashboard.
• ​Deletion: You may request that we delete your personal information, subject to certain legal and logistical exceptions (e.g., data required for active order fulfillment, customs compliance, or fraud prevention).
• ​Opt-Out of Marketing: You can unsubscribe from our marketing emails or WhatsApp promotional broadcasts by following the opt-out instructions provided in the messages.

​6. International Data Transfers

​Because Alitrade facilitates cross-border trade, your information may be transferred to, stored, or processed in countries outside of Nigeria to facilitate global procurement, API routing, and cloud hosting. By using our services, you consent to the transfer of your information to these facilities and to the third parties with whom we share it as described in this policy.

​7. Updates to This Privacy Policy

​We may update this Privacy Policy periodically to reflect changes in our platform operations, third-party integrations, or legal requirements. The updated version will be indicated by the “Effective Date” at the top of this document. We encourage you to review this page regularly.

​8. Contact Us

​If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

​Email: support@alitrade.ng